Deliver accurate product information, current pricing, and applicable promotions to the point of sale in the field in a timely manner.
The accuracy of the mobile retail experience depends on the currency of product and commercial data on the device. Product name, barcode, variant, price, tax, and campaign information must be consistent with the central system.
The pricing and campaign version to be used when the connection is interrupted should be determined; clear rules should be established regarding the conditions under which outdated data will be allowed to be used for sales.
Product information
Product codes and barcodes
Name, description and image
Variant, size, color and packaging
Sales unit and conversions
Taxes and product classes
Lot, series or expiry requirement
Pricing
Point of sale and channel price
Date and time validity
Customer or member price
Authorized manual discount
Minimum price and margin control.
Tax included or excluded from the display.
Campaigns
Percentage or amount discount
Buy more, pay less.
Product packaging and set
Coupon and promotional code
Loyalty advantage
Point of sale or event special campaign
Rules for implementing and prioritizing campaigns together.
Barcode and alternative identification
A single product may have different packaging, supplier, or logistics barcodes. The barcode matching center should be linked to the product record; unknown barcodes should be reported in a controlled manner.
In field sales, maintain commercial flexibility while not separating product, price, and campaign accuracy from centralized rules.