Manage prices and promotions consistently, explainably, and profitably across all channels.
Multi-channel pricing does not necessarily mean the same price applies across all channels. Differences in channel, customer, region, service level, and contract can all affect pricing. The important thing is that these differences are based on defined rules and are explainable by the business.
Using different systems for pricing and promotion calculations across all channels can lead to inconsistent results. Centralized pricing and promotion rules ensure that channels use the same calculation logic for the same customer and shopping conditions.
Key components of pricing architecture
List price, channel price and regional prices
Customer and contract-based pricing.
Currency, tax and price validity periods.
Cost, target margin, and minimum price controls.
Sales employee and manager discount authorities
Price change approval processes
Price history and change audit trail
Evaluation of competitor and market price information.
Key components of campaign management
Campaign objective, budget, duration, and target audience.
Product, category, store, channel, and customer coverage.
Percentage and amount discounts
Bulk purchase, bundle, set and complementary product campaigns
Coupons, promotional codes, and usage limits.
Customer compliance and acquisition rules
Rules for implementing and prioritizing campaigns together.
Supplier, franchise and company cost sharing
Sales growth, margin impact, and campaign return on investment analysis.
Evaluate the impact both before and after the campaign.
A campaign can increase sales but decrease sales at regular prices, reduce demand for another product, or erode profitability more than expected. Therefore, the overall impact of the campaign should be evaluated, not just on turnover during the campaign period, but also on margin, inventory, channels, and the product portfolio.
Manage prices not as fixed values distributed across channels, but as commercial decisions calculated and measured using centralized rules.