Manage the entire sales lifecycle, from target customer to sustainable customer relationship, in a single system.
Direct selling is a structured sales model where a sales team reaches a defined target or potential customer, progressing from understanding their needs to creating an offer, contract, order, delivery, and continuing the after-sales relationship.
Minerva Direct Selling solutions integrate target customers, customer accounts, contacts, visits, activities, opportunities, offers, contracts, orders, pricing, inventory, delivery, and financial processes into a common corporate data structure.
The basic life cycle of direct selling.
Recording the target customer and sales source.
Evaluating the target customer in terms of suitability, needs, and purchasing potential.
Assigning to the right sales team, region, or representative.
Planning of visits, meetings and sales activities.
Decision-makers, influencers, and the identification of the purchasing process.
Managing the sales opportunity by product, value, probability, and closing date.
Preparation, approval, and submission of the proposal to the client.
Completion of negotiation, contract, and electronic signature processes.
Execution of order, confirmation, inventory, production, and logistics processes.
Monitoring sales results, profitability, and customer relationships.
Close the gap between CRM and ERP.
A direct selling system shouldn't just be about keeping records of meetings and opportunities. The actual availability of products for sale, current prices, stock and capacity status, payment terms, customer risk, and delivery options should be a natural part of the sales process.
Create a corporate sales memory.
Sales information should not remain in employees' personal notes or email inboxes. Customer interactions, decisions, offer revisions, reasons for loss, and commitments should be transformed into traceable corporate records.
Use artificial intelligence in a controlled manner.
Artificial intelligence can support the sales team in areas such as target customer research, meeting summary, opportunity risk assessment, suggested next steps, and proposal drafting. However, product, price, inventory, legal conditions, and customer commitments must be managed under verified corporate data and human responsibility.
Manage direct sales not as isolated customer interactions, but as an integrated corporate execution system that extends from the target customer to the collected and delivered order.