Offer your corporate clients an integrated digital commerce environment that understands their contracts, terms of service, and purchasing structures.
B2B digital sales are far more comprehensive than a standard web store where products are displayed online to corporate clients. A successful B2B platform must understand the client's company structure, user permissions, customized product catalog, contract pricing, payment and delivery terms, creditworthiness, order confirmation mechanism, and logistical expectations.
Corporate customers do not all have the same purchasing model. Some customers place direct orders, while others request quotes, go through an internal approval process, use a purchase order number, or make expenditures based on cost centers. A single customer account may encompass different branches, delivery points, buyers, approvers, and finance users. A digital sales system must be able to manage these structures not only at the user account level but also at the corporate customer organization level.
Minerva Digital Sales [B2B] solutions integrate the user experience on the web platform with the customer, product, price, inventory, quotation, order, credit, logistics, and finance processes within the ERP system. This allows customers to conduct transactions online while working with your company's actual business rules and operational capabilities.
Key features of a B2B digital sales system.
Corporate customer, affiliate, branch, location, and user hierarchies
Customized product catalogs, price lists, and contract terms for the client.
Role, authority, budget, cost center, and order approval rules.
Request for quotation, quotation negotiation, revision, and order conversion.
Quick order, bulk order, order templates, and repeat orders from past orders.
Customer product code, purchase order number, and reference fields.
Real-time or controlled-delay inventory and delivery forecasting.
Credit, risk, maturity, payment method, and trade block checks.
Partial delivery, multiple delivery addresses, shipping and order tracking.
Web behavior, bidding, ordering, and customer usage analytics.
ERP, CRM, logistics, payment, EDI and API-based integrations.
Provide customers with the convenience of self-service, and give the company corporate control.
B2B customers shouldn't have to contact a sales representative every time to inquire about prices, check stock availability, find past orders, track order status, or obtain standard documents. Digital self-service streamlines repetitive processes, allowing sales teams to focus on more complex opportunities, customer relationships, and business negotiations.
Self-service does not mean uncontrolled transactions. It must be predefined which company or branch users can transact under, which products they can view, how much they can order, what prices they can access, and who will approve the order.
Enhance the digital experience with ERP reality.
Product, price, stock, credit, and delivery information displayed on the website must be compatible with corporate systems. A portal operating on separate data sources may provide customers with quick but unreliable answers. Minerva connects the digital customer experience with real business processes, from order placement to shipment and payment collection.
Offer your corporate clients not just an online ordering screen, but a complete digital work environment that recognizes their company, credentials, and business relationships. Digital Sales Management