Wholesale - Distribution

Manage all wholesale trading operations, from sales opportunity to collection, under a single execution model.

Wholesale and distribution require the simultaneous management of high transaction volumes, customer-specific commercial conditions, broad product portfolios, diverse delivery models, credit risk, and numerous organizational responsibilities. A successful system should not only record orders but also manage the work of the sales team, product and catalog structure, customer contracts, pricing, delivery commitments, shipping, invoicing, collections, and sales performance as a seamless process.

Minerva Wholesale and Distribution solutions unify all processes from initial customer contact—opportunities, offers, contracts, orders, shipments, invoices, and collections—based on shared data and rules. This allows sales teams to focus on commercial opportunities while operations teams transform promises into actionable plans, and finance teams can monitor credit, revenue, receivables, and profitability results within the same business transaction chain.

End-to-end execution scope

  • Sales visits, activities, opportunities, offers, and contracts.
  • Product data, digital assets, configurations, and customer catalogs.
  • Sales organizations, regions, channels, and authorization models.
  • Corporate customer accounts, branches, individuals, and business relationships.
  • Price lists, discounts, promotions, bonuses, and contract terms.
  • Order taking, availability check, delivery forecasting, and shipment planning.
  • Billing, e-invoicing, credit, collection, and direct payment processes.
  • Sales analytics, quotas, regions, incentives, and sales plan monitoring.

Combine processing speed with control and traceability.

In wholesale, speed is important; however, a hastily given incorrect price, unrealistic delivery date, or unchecked credit risk can later lead to significant operational and financial costs. Minerva automates routine processes while making exceptions, authorization overruns, margin loss, credit risk, and delivery deviations visible.

Manage the sales process not with separate applications and individual spreadsheets, but with an integrated corporate execution system that utilizes product, customer, inventory, financial, and logistics data.


Sales Process Management
Product & Catalog Management
Sales - Distribution Modeling
Customer Management
Terms of Sale
Order Management
Billing & Collections
Sales Performance Management
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