Manage complex B2B pricing structures with a balance of speed, control, and profitability.
Wholesale pricing is the result of many components, including product list price, customer agreement, quantity, channel, date, currency, delivery terms, and promotions. Different products in the same order may be subject to different rules.
Minerva manages pricing conditions in the order of priority, validity, scope, and calculation. This allows sales channels to use the same central pricing engine, clearly explaining which conditions determine the results.
Pricing capabilities
List, customer, group, channel and contract prices.
Quantity breakdowns and tiered pricing.
Percentage, amount, and product-based discounts
Cost plus, target margin and index-based pricing.
Currency, exchange rate history, and price rounding rules.
Freight, service, packaging and other additional charges
Minimum price, margin threshold, and approval mechanisms.
Past price, reason for change, and audit trail.
Campaign and trade incentives
Specific product, customer, channel, or period scope
Bulk purchase, package and free product promotions
Incentives based on target amount, turnover, or growth.
Campaign merging, prioritization, and exclusion rules
Budget, usage limit, and campaign cost.
The result is an incremental sales and margin impact analysis.
AI-powered price recommendations can leverage demand, inventory, competition, and customer behavior. However, the recommendations must be explainable, not violate contract terms and limits of authority, and the final decision must be made by responsible business partners.
Instead of applying uncontrolled discounts to increase sales, consider the impact of each pricing decision on customer value and sustainable profitability.