Ensure sales teams and customers find the right product, with the right information, and within the right business context.
In wholesale, product portfolios are extensive, product relationships are complex, and customer-based sales authorizations may vary. A data structure consisting only of product codes and descriptions is insufficient to meet sales, digital catalog, configuration, logistics, and analytics requirements.
Minerva Product & Catalog Management centrally manages the commercial, technical, logistical, and digital aspects of a product. Digital assets, kits, configurations, customer catalogs, and ready-to-sell product data are associated with the same product model.
Product, model, variant, kit, package and service structures
Technical, commercial, logistical and regulatory features
Product images, videos, documents, and certificates.
Customer, channel, region, and contract-specific sales catalogs.
Product lifecycle, release and validation checks.
Data quality guidelines, approval processes, and responsibilities.
Search, filter, compare, and product relationships.
Product data and catalog performance analytics
Make product data the cornerstone of business execution.
Product data should have the same meaning across all processes: quoting, ordering, pricing, inventory, shipping, invoicing, and sales analytics. The centralized model allows for channel-specific presentation formats while preserving the core product identity and principles.
Manage product information not just as catalog content, but as enterprise master data that drives all sales and distribution processes.