Present the right product portfolio to each customer and sales channel in a controlled manner.
The products available to wholesale customers may vary depending on industry, region, contract, brand, distribution authority, stock policy, or commercial agreement. A single general catalog may not be accurate for all customers.
Minerva Product Sales Catalogs define which products are applicable to which customer, customer group, channel, region, or contract. The catalogs can be associated with price lists, campaigns, delivery models, and sales authorizations.
Catalog design
Corporate master catalog and sub-catalogs
Customer, segment, channel, and region-based catalogs.
Contract and project-specific product lists
Product categories, collections, and brand structures
Dates of opening, closing, and validity
Mandatory, recommended and optional product portfolios.
Substitute products and controlled product transitions
Digital portal, sales team and data integration coverage.
Transform catalogs from static documents into something more.
The current catalog should not only show that the product is listed, but also its availability for sale, current options, pricing range, and commercial status. This prevents sales staff and customers from initiating transactions with invalid or unauthorized products.
Show the right product to the right customer; manage the product portfolio in alignment with commercial agreements and sales strategy.