Manage diverse order sources with common business rules and centralized execution processes.
Wholesale customers can place their orders via sales representative, phone, email, B2B portal, EDI, API, mobile application, or marketplace integration. Even if the order source changes, the customer's contract, price, credit status, and product authorizations should remain the same.
Minerva centrally applies product, customer, price, inventory, order, and finance rules while maintaining channel-based transaction features. This allows for the opening of new channels, but prevents each channel from creating a separate business reality.
Channel management elements
Field sales, internal sales, and customer service channels.
B2B portal and mobile ordering channels
EDI, API, and file-based automated ordering.
Distributor, dealer and partner channels
Marketplace and external trading platforms
Channel-based product, price, and campaign coverage.
Channel-based order, delivery, and service levels.
Channel costs, commissions, and profitability analysis.
The new channel will be activated in a controlled manner.
In addition to the technical connectivity of the new sales channel, order ownership, customer ownership, inventory allocation, pricing, returns, collections, and performance rules must also be defined. Channels launched without defining these rules may create operational complexity and channel conflicts, in addition to increased sales.
Know the channel through which the order originates; ensure that commercial promises and corporate controls are applied with the same level of reliability across all channels.