Align sales behaviors with company strategy, profitability, and customer value.
Incentive and commission plans influence which customers, products, and behaviors employees prioritize. Plans that only reward turnover can create excessive discounts, low margins, risky customers, or unnecessary sales pressure.
Minerva enables the creation of quantifiable incentive plans for different employee, team, channel, and product roles. Bonus results can be linked to sales, margin, collections, returns, and target achievement.
Components of the incentive plan
Measures of turnover, volume, margin, collections, and product mix.
Individual, team, and organizational goals
Thresholds, stages, accelerators, and upper limits.
New customer, new product and strategic product incentives
Sharing of roles between opportunity owner, salesperson, and supporter.
Return, cancellation, non-collectibility, and correction rules.
Period, validity, plan release, and employee suitability.
Calculation simulation, approval and payment process.
Employee-facing detailed calculation and dispute management.
Simulate the behavioral impact before implementing the plan.
The new incentive plan can be tested on historical data to analyze its impact on budget, employee distribution, and expected behavior. The plan should be simple, explainable, and understandable to employees.
Use commission not just as a reward for sales, but as a strategic management tool that defines what business behavior the company encourages.