Manage product images, videos, and documentation in a centralized, controlled, and channel-ready manner.
Digital sales and modern customer communication require reliable product data, as well as high-quality images, videos, technical drawings, certifications, assembly manuals, and marketing documents. Keeping these assets in personal folders increases the risk of incorrect versions, copyright infringement, and inconsistent content across channels.
Minerva Digital Asset Management associates files with product, variant, brand, collection, language, channel, and usage purpose. For each asset, version, validity, ownership, release status, and usage rights can be tracked.
Digital asset lifecycle
Types of images, videos, audio, technical drawings, and documents.
Product, category, campaign and brand relationships
File version, approval status, and release dates.
Usage scope based on language, country, channel, and customer.
Copyright, license and usage rights expiration dates
Deriving sizes and formats for different channel requirements.
Search, tagging, metadata, and content classification.
Monitoring distribution, download, and usage records.
Use artificial intelligence in controlled content operations.
Visual recognition, automated tagging, background editing, language adaptation, and content variation generation can accelerate digital asset operations. However, brand suitability, product accuracy, copyrights, and final publication approval must remain under human control.
Instead of each channel generating its own file, enable it to securely utilize verified digital assets from a central source.