Transform real customer experiences into reliable, helpful, and verifiable product information.
Product reviews, ratings, questions, answers, photos, and videos can support purchasing decisions. However, fake reviews, irrelevant content, and violations of personal data or rights reduce customer trust.
The user-generated content system should be able to manage content source, order verification, moderation status, publishing guidelines, and customer appeals.
Content types
Product rating and written review
Verified purchase confirmation
Product question and expert or community answer.
Customer photos and videos
Size, quality, usability, or delivery sub-scores
Voting on the usefulness of the evaluation
Moderation process
Content retrieval and user verification.
Automated language, spam, personal data, and abuse controls.
Human moderation if necessary.
Publication, request for correction, rejection, or review status.
Result notification to the user.
Appeal and reconsideration process
Principles of reliability
Negative reviews should not be removed simply because they are negative.
Clearly marking comments that encourage such behavior.
Proper use of verified shopping information.
The scoring method must be consistent.
Detection of artificial or repetitive interpretation patterns.
Separating supplier and employee feedback.
Product and service improvement
Reviews should not only be displayed on the product page; they should be categorized based on product quality, packaging, delivery, accuracy of description, and after-sales service, and translated into actions for the relevant teams.
Manage user content not as marketing gimmicks, but as a trusted source of information that translates verified customer experience into purchasing decisions and continuous improvement.