Convert your customer's product selection into an order with up-to-date pricing and availability, without losing sight of their preferences.
The shopping cart is the temporary workspace for a customer's purchasing intent. It stores product, variant, quantity, promotion, delivery, and gift options; however, the conditions added to the cart may change until the time of ordering.
The shopping cart should provide convenience to the customer but should not guarantee stock or price indefinitely. Reservations, price protection, and coupon validity should be governed by clear rules.
Basket functions
Adding or removing products, variants, and quantities
Saving configuration and personalization options
Applying for coupons and campaigns
Gift wrapping, note and service addition
Delivery area and estimated cost display.
Saving, sharing, or converting to a list
Continue using your membership account on different devices.
Guest and member baskets
Guest carts can be temporarily stored using the browser or session ID. When the customer logs in, it should be clear how the guest cart and account cart will be merged. The same items can be grouped; conflicting coupons or delivery options must be re-verified.
Basket pricing
Current product price and currency.
Product and basket level discounts
Coupons, loyalty and gift balance
Tax and shipping estimate
Free shipping threshold and remaining amount
Campaign conflict and priority result
Stock and reservations
Adding a product to the cart does not automatically mean a guaranteed stock reservation in most business models. Limited stock, event tickets, or short-term promotions may apply to time-limited reservations. The customer should be clearly informed of the reservation period and the risk of stock changes.
Abandoned basket management
Measuring reasons for basket abandonment.
Reminder message to authorized customers
Correct content display when product and price change.
Preventing unnecessary or excessive messaging.
Measuring the additional sales impact of the reminder.
Manage the shopping cart not as a fixed-price and stock-guaranteed record, but as a dynamic e-commerce workspace that reliably prepares the customer's purchasing decision for the final order.