Support sales professionals in identifying products that meet customer needs using clear guidelines and reliable data.
Guided selling matches the customer's intended use, budget, technical requirements, and delivery expectations with product specifications.
The recommendation system does not replace the sales representative. It enables them to ask the right questions, narrow down the options, and eliminate unsuitable products.
Essential inputs
Use case
Technical requirements
Budget and price range
Current system or product
Delivery and installation time
Service and warranty expectations
Country and regulatory conditions
Types of suggestions
The most suitable product
Alternative product
Economy or top model
Complementary product
Compatible accessory
Service and warranty package
Renewal or replacement
Explainability
The sales representative should be able to see which need and rule the recommendation is based on. AI-powered recommendations should be validated with up-to-date product, price, and stock data.
Measuring the results
Recommendation usage rate
Converting to offer and order
Representative adjustment rate
Return or discrepancy
Cross-selling contribution
Customer satisfaction
Use product recommendations not to increase basket value, but to create a suitable, feasible, and explainable solution for the customer.