Provide each sales team and customer with the right product portfolio, language, and business context.
A product catalog is a controlled collection of products that can be offered to a specific customer, region, channel, industry, or sales organization.
The catalog includes not only a product list but also category structure, sorting, trade descriptions, images, and resale suitability guidelines.
Catalog types
General corporate catalog
Country or region catalog
Customer or contract catalog
Industry and solution catalog
Campaign catalog
New product or collection catalog
Salesperson role catalog
Catalog rules
Product sale start and end date
Country and legislation compliance
Customer authorization
Minimum amount
Delivery or service availability
Price list relationship
Alternative and complementary products
Multilingual and multi-brand structure
Product names, descriptions, documentation, and images can be managed according to brand, language, and country context. The same product can be used with different trade presentations, but the core product identity must be preserved.
Catalog publishing process
Drafting
Product selection
Content and price control
Approval
Broadcasting
Validity monitoring
Archive
Manage your sales catalog not as a digital equivalent of a printed list, but as an active commercial structure that defines who can offer which product under what conditions.