Each campaign is recorded in a single file, including its type, schedule, status, and all associated activities.
A marketing campaign is the central record of the Minerva Marketing module. A campaign keeps track of its type, start and end dates, its current phase, and all activities, training, and message campaigns conducted within the campaign. This allows you to monitor the plan, implementation, and history of a campaign from a single location.
List of Campaigns
Each campaign in the campaign list is displayed with information such as campaign ID, campaign name, registration date, start and end dates, status, and type. The list can be further filtered using the Filters & Options panel.
depending on the date type (e.g., opening date) and date range ,
depending on status ,
depending on the campaign type
The list can be narrowed down. Records can be sorted by start and end dates; statuses are easily distinguishable at a glance in the list with colored indicators.
Campaign types
When creating a new campaign, the campaign type is selected. The type determines which communication channel or activity type the campaign will be run through:
General
Campaigns that encompass multiple channels or activities.
E-mail
Email-based campaigns
SMS Message
Campaigns conducted via SMS messages
Mail Delivery
Direct mail campaigns in which printed material is sent by post
Media
Campaigns conducted through media and advertising channels
Telephone call
Campaigns based on telephone calls
Corporate Event
Campaigns based on events such as seminars, training sessions, and trade fairs.
Campaign Registration
Campaign registration;
Definition
Activities
Management
It consists of tabs.
Marketing campaign information
ID and type: the unique number of the campaign in the system and the campaign type.
Main campaign: Campaigns can be structured hierarchically; periodic or channel-based sub-campaigns can be defined under a year-long brand campaign.
Name and description: The campaign's purpose, scope, and message are saved formatted using a rich text editor.
Campaign tracking information
Registration, start and end dates (including times).
Status: the stage in the campaign's lifecycle.
Status
Meaning
Preparation
The campaign is being planned and its activities are being prepared.
Started / Ongoing
The campaign is underway.
Completed
The campaign has ended.
Cancel
The campaign was cancelled before it was even implemented.
Archive
The campaign has been archived.
Campaign activities
The Activities tab displays all activities conducted as part of the campaign in a single list and allows you to create new activities directly from within the campaign using the New Campaign Activity option . Each activity type is listed with its name and status:
Corporate events: event and training records (e.g., during the planning phase).
Message transmission: email and postal transmissions (draft or sent status).
This way, all the planned, prepared, and completed activities of a campaign can be seen on a single screen.
The Relationships button displays all records associated with the campaign (posts, sent emails, events, and other related records) along with their counts; the entire campaign trail is accessible from a single point.
Plan your campaigns in a hierarchical structure, execute them according to their type, and track all their activities through a single record.