Search Management

Plan your call needs, assign them to the right representative, and turn each call into a trackable sales process.

Call management involves selecting the people to contact, creating campaigns, determining the call method, planning agent capacity, and integrating call results into business processes.

Incoming and outgoing calls should be managed within the same customer context; a conversation should be able to connect to a sales, offer, order, appointment, callback, or customer service process.

Search management lifecycle

  1. Determining the purpose of the search and the target customer group.
  2. Enforcement of communication permissions and suppression rules.
  3. Prioritizing the search list
  4. The campaign involves creating a time zone and capacity plan.
  5. Selecting the appropriate search and routing method.
  6. The conversation is opened on the agent's screen with the customer context.
  7. Saving the search results, notes, and subsequent action.
  8. Analyzing success, reach, compliance, and customer experience outcomes.

Manage incoming and outgoing calls in a unified system.

  • Incoming sales and information calls
  • Foreign sales campaigns
  • Offer and shopping cart tracking calls
  • Renewal and subscription calls
  • Delivery, payment, or appointment confirmations
  • Customer callback requests
  • Missed call and abandoned conversation returns

Prioritize searches based on business value.

Priority should not be given solely based on customer value. The time the customer was contacted, the clarity of their request, the offer's validity date, the service issue, payment status, and communication preferences should all be considered together.

Before increasing the call volume, define the reason for the call, its relevance, its priority, and what will happen after the conversation.


Search Management
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