Customer Data Repository

The Customer Activity Repository is a foundation that aggregates transaction data previously spread across multiple independent applications in various formats. The repository provides a common foundation and a coherent multi-channel transaction data model for all consuming applications.

The Customer Activity Repository includes the following:

  • Customer sales data
  • Customer sales activity data
  • Store management system customer activity data
  • Point of sale (POS) data
  • E-commerce sales data
  • E-commerce web analytics data
  • External systems customer activity data
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