Wholesale Customer Segmentation

  • Segmentation by geographic base / reach
  • Segmentation by sector / sub-sector / industry served / customer served
  • Segmentation by product class / product use
  • Segmentation based on organizational size (measured by revenue, number of employees, etc.)
  • Segmentation based on product delivery model / product format / packaging format / specific technology / process methodology.
  • Compartmentalization according to specific uses/needs
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