Channel-specific and cross-company demand insights
Channels forecast, plan, and capture demand in different ways, from planning for key customers to planning by store space or demographics. These differences make it difficult to aggregate demand across channels. With Minerva software, companies can plan for future demand in each channel separately and consolidate demand while maintaining the demand requirements of each channel. In the consolidated view, demand drivers are segmented by channel or other characteristics such as geographies, markets, formats, etc.