Support new customer touchpoints with reliable products and trade services.
Customers are no longer discovering products solely through search engines or e-commerce sites. Social platforms, messaging apps, mobile applications, content creators, and AI-powered shopping assistants are becoming the new starting points for product discovery.
To succeed in these channels, instead of establishing independent product and order systems for each, an architecture that opens centralized commerce services to different customer interfaces should be preferred.
Preparing for next-generation trading channels
Current product catalog accessible via API.
Structured product attributes and meaningful product relationships.
Real-time or time-controlled pricing and inventory services.
Navigation from social content to product page or shopping cart
Offer and order support via messaging channels.
Mobile wallets and fast payment methods
AI-powered product discovery and guided shopping.
Controlled transfer to human consultant.
Customer permissions, authentication, and data security.
Accurately linking the new channel's contribution to sales.
Provide a trustworthy trading environment for artificial intelligence.
The quality of an AI-powered shopping experience depends on the accuracy of the product data it can access. Missing features, outdated prices, or incorrect stock information can lead to faster and more erroneous results, even with a more advanced interface.
Maintain control over your core product, pricing, inventory, and ordering policies while adapting to new customer interfaces.