Eventually, companies that are not open to the Internet in a comprehensive and business-oriented manner will lose ground. Consumers now search for products online and make choices from what they find.

Communication channels will change the current business models in the business world. In short, the effects of this change will be as follows:

• Product marketing and sales models will largely transfer to online platforms.
• Brokerage will slowly die, service and logistics functions will become more important.
• Organizational models in companies will change.

A change leader client of ours has around 1000 dealers who place orders online for our client, and only 1 person in our client’s company is responsible for these orders. Additionally, there is only one person managing the collections.

All this change is possible by working with an expert company that believes in internet culture and is dedicated to creating systems that are suitable for it. Minerva develops all systems as web-based and aims to produce solutions for this changing business culture.