From campaigns to communication, events to support programs: all marketing operations.
The Minerva Marketing module brings together, in a single structure, the planning of marketing campaigns, the execution of events, training, and messaging related to campaigns, communication with business partners via email, SMS, and mail, the management of communication permissions and blacklists, and the marketing and sales support provided to business partners. The module does not operate as a separate marketing tool, but rather works on the same data as Minerva's business partners, organizations, training, documentation, and email structures. Therefore, every message, event, and recipient associated with a campaign is linked to the actual business partner records in the system.