SWOT Analysis

SWOT analysis is a framework used to evaluate a company’s competitive position by understanding its Strengths and Weaknesses, identifying the Opportunities available to it, and assessing the Threats it faces.

More specifically, SWOT analysis is a fundamental assessment model that evaluates what an organization can and cannot do, as well as its potential opportunities and threats.

Strengths and Weaknesses are generally associated with internal factors, while Opportunities and Threats typically focus on the external environment.

• S Strengths refer to the organization’s internal attributes that are beneficial to achieving the objective.
• W Weaknesses refer to the organization’s internal attributes that may hinder the achievement of the objective.
• O Opportunities refer to external environmental factors that can support the achievement of the objective.
• T Threats refer to external environmental factors that may hinder the achievement of the objective.

After clicking the "SWOT Analysis" tab, you can add text and images for each element ( S, W, O, T ) under its respective tab.

For example, you can list the strengths of your strategy under the "Strengths" tab.

Note: All information on this page can be applied to any Strategy Component under its own "SWOT Analysis" tab.

Adding Text and Images

In addition to adding text, you can also insert images.

To add an image, you must click the "Insert Image" icon.

You can add an image by clicking the "Insert Image" icon:

1. Entering the image URL
2. Selecting from system documents

Entering the Image URL

To add an image directly from the Internet, you must enter the image URL, commonly referred to as its web address.

Selecting from System Documents

First, you must upload the image to the system documents.

You can upload files under the "Documents" menu.

You can then add the image using its Document ID.

When you click the "Insert Image" icon, a system message explains how the Document ID should be entered.