Product Management includes planning and decision support capabilities to align high-level product plans and objectives with corporate growth strategies, supported by product portfolio analysis and management.
In addition, companies should manage a product and technology roadmap, considering relevant regulations, risks, and legal support. To support business network transformation through innovation, companies should focus on identifying focused opportunities for innovation, managing these opportunities, and ultimately measuring the return on investment for innovation activities. It is necessary to provide a foundation for managing the requirements of many types of customers to track their needs and ensure continuous market sensitivity.