Plan and execute optimized pricing and promotions at the point of sale or other channels.
Retailers need effective pricing and promotional capabilities to increase revenue, customer loyalty, and market share. Strategic and operational pricing and promotional functionality in Minerva software helps retailers withstand pressures such as competitive online pricing and rapidly changing consumer preferences, while maintaining profits despite rising costs.
Strategic and operational pricing and promotions leverage customer demand patterns and allow you to align pricing with your overall sales strategy. Predict what shoppers want with analytics and predict trade-offs between revenue, profit, and price image. Proactively manage pricing by understanding the unique patterns shoppers create as they shop. Increase gross margin by implementing a defined set of rules and effectively implementing point-of-purchase pricing and promotions across all channels.